in Shropshire, London & the UK

headshot and personal branding photography

For people who want to let their essence shine

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As a fellow creative, I know you don’t want to look like a used car salesman from the early ‘90s but nor do you want to look unprofessional. Your images need to strike a balance between relaxed and inviting, with absolutely zero cringe-factor guaranteed.

Do invest in your branding photography: it’ll be the best money you’ve ever spent. 

When choosing a headshot and branding photographer to take a professional yet creative personal branding photo, it’s important you choose a photographer on your wavelength.

I'm here for you!

Let's do this!

business Branding stories.  something more.... you


I’m Laura and I live with my dog Reggie in Shropshire and I love live music, yoga retreats, traveling, my family and drinking with friends and visiting London as often as possible.

By working with you before the session, I create personal branding stories for your business which captures the essence of who you are and what you do. If you’re looking for something a less corporate and more you…let’s chat!

You will feel relaxed but still look professional, and come away with editorial-esque images to level up your online presence so people will really connect with who you are.

Why choose Fern & Essence?


view all the info

Head to the info page where you can see all the pricing options for headshots and personal branding photography sessions.

Want to know more? 


Contact me today and we can get to work on your personal branding photographs! 

Ready to let yourself shine? 


Courage starts with showing up and letting ourselves be seen.

“Laura took my photographs for my branding and I can’t thank her enough! She worked with me, talked through my branding and came up with some beautifully creative images that really make my brand stand out! She helped me relax and I felt so comfortable being photographed. She came up with things I’d never thought of and really ‘got me’ and what I wanted to put across with the images. The quality is incredible…”

Ally Murphy:: Voice Actor

Laura is a very talented photographer and I am constantly impressed and delighted with seeing her work. She is sensitive and unobtrusive when in action – she is a real pleasure to work with. She is also calm, professional and has very high standards. She certainly is our number one photographer we use for my company.”

Dr Louise Newson:: Menopause Doctor

“I contacted Laura to photograph some of my yoga classes for a new website, I couldn’t have chosen better. She is friendly approachable, professional…Her shoots were completely not invasive to my classes, we barely knew she was there; so when we got to see the prints shortly after I was thrilled, all so natural, with some great light and flattering angles, a very refreshing approach to posed photos…. I used her again for a weekend retreat I ran and again, she did a great job, would highly recommend”

Rebecca Jenks:: Yoga Teacher + Retreats